Business Model

Xtream Play

1. Content Aggregation and Offering:

• Xtream Play features a diverse content library with over 40,000+ movies and series.
• The platform hosts content from more than 20 OTT+ destinations, including prominent names like Sony Liv, Lionsgate Play, Eros Now, and many others, covering a wide spectrum of genres and languages.

2. Subscription Model:

• Xtream Play operates on a subscription-based model, offering a monthly plan at ₹149 and an annual plan at ₹1499.
• This model provides users with the flexibility to choose a subscription term that best fits their viewing habits and budget.

3. Revenue Sharing with Content Providers:

• The platform employs a unique payment structure where it compensates OTT partners based on user engagement with their specific content. Payments to content providers are thus proportional to the viewership duration of their movies or series on Xtream Play.

4. Leverage of Airtel's User Base:

• As a part of Airtel's digital offerings, Xtream Play benefits from Airtel’s extensive user base. This integration with Airtel allows for a potentially larger audience and more seamless access for Airtel customers.

5. Value Proposition for Users:

• Xtream Play offers a comprehensive and varied entertainment package at competitive pricing. The ease of accessing a wide range of content on a single platform enhances user convenience.

6. Strategic Content Partnerships:

• By partnering with multiple OTT platforms, Xtream Play ensures a rich and varied content offering, catering to diverse viewer preferences.