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Wynk Music was launched in 2015 by Bharti Airtel. The app was initially available only to Airtel subscribers, but it was later made available to everyone in 2017
Wynk Music initially adopts an advertising model. This approach ensures that the platform is accessible to a broad audience, offering a vast array of music at no cost. The presence of targeted ads supports the platform's growth and revenue.
Following the advertising model, Wynk Music introduces premium services. This tier enhances the user experience by offering Uninterrupted & ad-free streaming, Unlimited Hellotunes high-quality Dolby Atmos audio, Podcast exclusive virtual concerts and offline listening options. It caters to users who seek a more refined listening experience and forms an essential part of the revenue stream. Monthly plan @49, Quarterly @129 and Yearly @399
Finally, Wynk Music incorporates the 'Hit Machine' approach. This strategy focuses on boosting individual songs and artists, increasing their visibility and engagement on the platform. This approach not only supports emerging and established artists but also drives user engagement, shaping listening habits and trends in the music industry.
Freemium Model - At its core, Spotify offers basic services for free, supported by in-app advertising, while enhanced features are available through paid subscriptions.
Premium Subscriptions - A major revenue driver, the premium tier offers an ad-free experience, offline listening, and higher-quality audio. As of December 2020, out of 345 million monthly users, 155 million were premium subscribers.
In-App Advertising - For free users, Spotify generates significant revenue through in-app ads, offering flexible advertising options for partners.
**Content Licensing -**Spotify licenses content from artists and record labels, ensuring a diverse range of music and podcasts on its platform.