1. What: What are problem statements in Design Thinking?
2. Why: Why are problem statements used in Design Thinking?
3. How: How do you write a problem statement in Design Thinking?
4. When: When should problem statements be formulated and used?

What: Problem Statements in Design Thinking

• A problem statement in Design Thinking is a short description of a specific issue that needs resolution.
• It serves to keep the team focused and supports good decision-making.
• The statement should highlight the gap between the current state and the desired outcome.
• It should be clear, include relevant and useful information, and be based on evidence from user research.
• The problem statement should identify who has the problem, what the problem is, when and where it happens, and why it is occurring.
• It should not dictate how to solve the problem but rather state what the problem is.
• For complex problems, it is acceptable to have a more descriptive problem statement or multiple problem statements that address different parts of the problem.
• It is different from a research question, which aims to gather information, whereas a problem statement aims to define an issue to be addressed.

Why: The Purpose of Problem Statements in Design Thinking

• Problem statements are used to help teams stay focused and make informed decisions.
• They are critical in ensuring that teams understand the problem they are trying to solve.