Business model

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ZOMATO

👉  Initial Concept and Evolution:

Started as FoodieBay, an online restaurant directory.

Expanded into segments like discovery, food delivery, live events, restaurant reservations, loyalty programs, enablement for restaurants, consultancy services, and more.

👉 Founders:

Deepinder Goyal and Pankaj Chaddah.

Concept originated from Goyal's experience at Bain and Company, where he created a simpler process for ordering food by sharing restaurant menus.

👉 Revenue Streams:

Restaurant Listings/Advertising: Earning from restaurants for premium listings and promotions.

Food Delivery: Commission from restaurants on orders; users also pay delivery fees.

Subscription Programs: Zomato Gold for consumers and various subscription solutions for restaurants.

Live Events: Income from events like Zomaland, including entry fees.

White Label Access: Offers services for restaurants to develop customized food delivery apps and consultancy services.

Zomato Kitchens: Collaboration with entrepreneurs and restaurant operators to set up Zomato kitchens, providing infrastructure and operational support.

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