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BluSmart operates on a B2C (Business-to-Customer) model, offering services directly to its customers. It functions under an asset-light model, meaning its EVs are leased, either from companies like EESL (a Government of India Enterprise) or from high-net-worth individuals. Their fleet includes electric cars like Mahindra e-Verito, Tata e-Tigor, Tata Xpres-T EV, Hyundai Kona Electric, and MG ZS Electric.
BluSmart provides shared rides, hourly rentals, and airport pick-and-drop services, primarily in Gurugram and South Delhi. They also cater to drivers, offering benefits like the chance to drive premium electric sedans, free accidental insurance, performance-based incentives, weekly earnings, and flexible working hours.
BluSmart earns its revenue primarily through its mobile application, where users can purchase rides. As of March 2021, its annual revenue ranged between Rs 1 to Rs 100 crores, with a significant increase to an average revenue run rate (ARR) of Rs 400 crore by August 2023.
OLA began as a Taxi Rental Fleet Business and later transformed into a ride-hailing company. In 2015, it shifted its strategy to leverage digital platforms, transitioning to an online model where its application serves as a mediator between taxi drivers and customers.
OLA's revenue is generated through various means, including:
